Victoria’s Secret can help you explain why internal communication is important

Victoria’s Secret can help you explain why internal communication is important

This episode is a go-to case of why internal communication is important. Surprisingly, in many respects, this has been a neglected area of the communication spectrum and many in the profession – both clients and consultants – need to sweat to persuade decision-makers (and budget managers) that organisational culture and values are not buzzwords. 

How jargon and euphemisms hurt your brand

How jargon and euphemisms hurt your brand

“So terrified was he [my eldest brother] of being caught, by chance, in a false statement, that as a small boy he acquired the habit of adding ‘perhaps’ to everything he said. ‘Is that you Harry?’ Mama might call from the drawing-room. ‘Yes, Mama - perhaps.’ ‘Are you going upstairs?’ ‘Yes, perhaps.’”

The above is a quote from Eleanor Farjeon’s ‘A Nursery in the Nineties’ – an excerpt included in ‘The Uses of Argument’, by Stephen Toulmin. He used the term “non-committal façons de parler” in his book and that term stuck with me through the years.